Is it possible to make a memorable impression with your customers in a minute? With the right content and strategy it is. According to Marketing Sherpa, a website that has video draws 2 to 3 times more monthly visitors than a non-video website, also doubling the length of time people spend on the site and increasing organic search engine traffic by 157%.
Here’s an inside look at how QUE Productions crafts videos that viewers like, remember and share. Getting the facts about your customers viewing habits and understanding what they look for on mobile devices helps make online videos irresistible.
Did you know: the information that online video viewers retain in just one minute is equivalent to 1.8 million written words? – Bran-shark
At QUE Productions, we hear from clients over and over that they want their customers to remember their name, their brand and their story. Let’s look at some of the ways we make the most out of every second of the viewer’s time, while maximizing every dollar of the client’s budget.
Get Noticed With Multiple Short Videos
Many videos we recommend are thirty seconds or less, so we shoot multiple videos in one session and provide great content for social media marketing. We craft attention-grabbing, shareable video spots with catchy, memorable hooks, slogans, and stories. It’s not about length; it’s about making an impression quickly when potential customers see you. Here is a sample we produced.
How Do We Know What Will Interest Viewers?
Video content creation is all about a careful study of a client’s target audience and how those people typically behave. It’s about what they watch, read, listen to and how they behave. The more we can relate on their level and inspire them to act, the more they will remember your message. According to studies, 52% of customers say that product videos increase their confidence in their purchasing decisions.
Making Video A Part Of A Larger Strategy
The best marketers know that people often need to become familiar with a brand before they make a big purchase. In the nonprofit world, donors need to know and trust the organization before they whip out their checkbook. By posting short videos as part of a larger marketing campaign, we reach out multiple times to your customers to provide information quickly and easily. Businesses and nonprofits must stay top of mind so when a customer or sponsor decides they are ready to take action, your message, intention and cause will resonate. Here is a sample we produced.
Jazzing Up Those Boring Marketing Emails
If you are concerned about your multiple customer emails becoming stale, you should know that according to Mist Media, including video in an email could increase click through rates by more than 90%!
Did you know that mobile and tablet shoppers are three times more likely to click on that video than their computer-using counterparts, according to NPD. Therefore, it is becoming more and more important to keep the mobile viewer, and the small screen, in mind when creating a video.
Using Animation and Post-Production To Get Attention
When it comes to great story telling, an experienced editor assembles the shots and adds graphics where needed. Animation and exciting post-production work can dazzle an audience, and they don’t have to be expensive. At QUE Productions, we have over 20 years experience and that’s why clients big and small hire us to get their message into the public eye.
Composition and Lighting
We see it over and over again: poor lighting or placement of people and objects in a video can derail even the best ideas. One advantage of working with QUE Productions is that we prevent these aesthetic problems every day, offering advice on what should be visible, where, and how to make the most out of each and every shot.
Make Your Words Pop With Professional Audio Quality
We’ve all experienced poor audio quality. If mobile users, with their tiny little speakers, can’t hear every word you say even while they’re in a noisy environment, then you lose countless opportunities.